RoomMe's CMO shares her secret sauce for content marketing
Tika Sylvia, RoomMe's CMO shares her secret sauce for content marketing
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The Overview
ABOUT
Unveiling the Story: A Journey of Excellence and Innovation in Brand & Marketing
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“Majority of people that see you in your funnel for the first time, are may not going to buy from you. Because at the first time, they only aware with you, and may not all of them have an idea who you are”
HUMAN CENTRIC APPROACH - PUTTING PEOPLE FIRST
In the realm of marketing, it takes more than just skills and strategies to truly connect with audiences. Tika Sylvia stands out as a professional marketer who places humanity at the forefront of her strategies. By understanding and connecting with people on a deeper level, she creates marketing campaigns that resonate, inspire, and drive results.
Tika's human-centric approach has not only helped businesses thrive but has also touched the lives of individuals, leaving a lasting impact. Her passion for the E-Commerce industry led her to initiate the widely acclaimed Jakarta E-Commerce Night, a networking event that brings together E-Commerce practitioners since the last 2015.
DRIVING MARKETING STRATEGY FOR SUSTAINABLE BRAND
As the Chief Marketing Officer (CMO) at Koltiva, Tika Sylvia is currently charting an exciting path in the Agritech industry. With over 11 years of experience leading professional marketing, brand and commercial in B2B and B2C companies across diverse industries, including Prop-Tech, Logistics, SaaS, Hospitality, and E-Commerce, Tika is now leveraging her expertise to drive excellence in the Agritech sector.
As the leading agritech start-up enabling inclusive, climate-smart, and traceable global supply chains, Koltiva plays a crucial role in digitizing and verifying global supply chains, supporting multinational companies in their quest for enhanced traceability, inclusiveness, and sustainability.
By combining triple-tech (agritech, fintech, and climate tech) with boots-on-the-ground services, Koltiva aims to improve producers' outcomes and profitability while building more sustainable supply chains. Tika's role as CMO involves spearheading Koltiva's marketing initiatives, driving brand strategy, and ensuring effective communication with stakeholders.
BUILDING IMPACT THROUGH COMMUNITY ENGAGEMENT
Prior to her current position, Tika strengthening her position in PropTech industry as the Chief Marketing Officer (CMO) at RoomMe, the leading virtual kost operator in Indonesia, Tika Sylvia assumes a pivotal role in overseeing the brand's marketing strategies and initiatives. With a strong focus on driving growth and user acquisition, Tika orchestrates all aspects of the marketing function. Her responsibilities encompass managing public relations, organizing impactful events, implementing effective digital marketing campaigns, leveraging social media platforms, and fostering community engagement.
UNLEASHING THE POTENTIAL DATA-DRIVEN DIGITAL
Before joining RoomMe as the CMO, Tika Sylvia made significant contributions to the marketing landscape in various reputable organizations. She served as the Vice President of Marketing at Kata.ai, a renowned chatbot company. Prior to that, Tika held the role of Assistant Vice President of Marketing at Ninja Van Indonesia, where she played a vital role in shaping the corporate brand and marketing strategies in the logistic sectors. She also served as the Head of Marketing for foodpanda Indonesia, a prominent affiliate of Rocket Internet. Tika's marketing expertise has extended to other notable Indonesian startups, including Seekmi and foodgasm, where she showcased her skills in driving successful marketing campaigns.
DRIVING MARKETING STRATEGY FOR SUSTAINABLE BRAND
Tika earned a bachelor's degree in Philosophy from the prestigious University of Indonesia, graduating with honors. Her journey in the marketing industry began as a journalist at MRA Group Magazine (Herworld), where she developed a deep understanding of the media landscape. Subsequently, she honed her marketing skills further during her tenure at Ogilvy, a renowned advertising agency.
These diverse experiences and educational accomplishments have shaped Tika Sylvia into a versatile marketing professional. Her wealth of knowledge and expertise has been instrumental in her current role as the CMO at Koltiva, where she continues to drive the company's success through her strategic marketing insights and innovative approaches.
AWARD WINNING
🏅2021: Named in "Top 10 Most Innovative Women in Technology" by Analytics Magazine. Read more
🏅2021: Indonesia's Women Leader 2021 by CMO Asia & World Women Leadership Congress. Read more
🏅2021: Most Innovative Award in Prop-Tech Industry 2021 by Mediatama Award. Read more
🏅2020: RoomMe Award Winning The First Virtual Kost Operator 2020 by Infobrand. Read more
🏅2018: Ninja Xpress as Promising Growth Stage Startups 2018 by Forbes Indonesia. Read more
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