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Business Week: Redesigning The Art of Brand Value Management through Digitalization


The growing prevalence of digitization has significantly impacted the development of Brand Value Management in companies today. This evolving landscape presents a set of challenges, prompting important questions like "How can we effectively establish and nurture a strong brand value?" and "What steps and strategies should companies undertake to improve and sustain their Brand Value Management?" In response to these concerns, we have chosen this sub-theme to offer a comprehensive solution for individuals seeking to gain insights and knowledge on overcoming difficulties and challenges in digital marketing strategies, as well as maintaining a robust Brand Value Management.


In this session, we are privileged to have two industry professionals who will delve into the intricacies of brand strategy. Mediko Azwar, the esteemed Chief Marketing Officer at Bluebird Group, and Tika Sylvia, the experienced Chief Marketing Officer at Koltiva, will provide valuable expertise and perspectives from their extensive careers. By drawing from their wealth of industry knowledge, attendees can expect to gain practical strategies and profound insights into tackling the complexities of brand management in the digital era.





Find out more on the webpage https://brandui.id to uncover more details about the valuable lessons you will learn during this session, including the specific topics our speakers will cover and a detailed profile of each speaker. Join us in this insightful discussion to unlock the secrets of effective brand strategy and establish a solid foundation for your brand's success in the digital age.


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