The Glints ExpertClass Intensive Program is a set of courses that provide an immersive learning experience where you can gain a wide array of knowledge in a certain field. You will be equipped with various knowledge and skills across disciplines, aimed to fostering your career journey to become an Expert.
This course will consist of 6 online webinars with 12 learning hours in total. Learners will be given several assignments in between classes as hands-on experiences, and the method for this course will be project-based and peer learning.
Let's learn about Product Marketing from our experts! In this Product Marketing Intensive Program, you are expected to be able to perform the end-to-end process of building the go-to-market plan. From the basic understanding of product marketing roles and terms, how to see the correlation between brand strategy & product marketing strategy, knowing how to define product marketing strategy, goals, and metrics, how to assess the general market situation, understanding sales enablement and tools to prepare, knowing the effective channels and message to promote the product, customer acquisition and retention strategy, and how to do a product-market fit analysis
You will understand how to integrate all plans and strategies and keep those plans aligned with Tika Sylvia, Vice President of Marketing and Communication at Kata.ai, with a total of 10+ years of experience background in various industries i.e. Prop-Tech, Logistic, Hospitality & Food Delivery industries in startup companies. Our expert was also awarded as Indonesia's Women Leader 2021 by CMO Asia & World Women Leadership Congress.
What will you learn in this program:
Breaking into Product Marketing - 3 November 2021 (19.00-21.00 WIB)
Pre-launch: Product Positioning - 5 November 2021 (19.00-21.00 WIB)
Pre-launch: Targeting Your Customers - 10 November 2021 (19.00-21.00 WIB)
Product Launch: Sales Enablement - 12 November 2021 (19.00-21.00 WIB)
Product Launch: Marketing Strategy - 17 November 2021 (19.00-21.00 WIB)
Post-Launch: Product Market Fit Analysis - 19 November 2021 (19.00-21.00 WIB)
Project Presentation and Discussion - 26 November 2021 (19.00-21.00 WIB)
Who is expected to join this course?
A professional, entrepreneur, or even fresh-grad who is a newcomer in the product marketing field and interested to build a career or expand their expertise to this field.
What will you get?
7 sessions in 3 weeks
Get connected to Glints' network and our recruiters
Mini projects to build your portfolio
Comprehensive learning materials
Consultation outside of study hours
E-certificate for your credential
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