As we enter the second semester of 2018, the growth of the e-commerce industry is still showing significant performance. In the midst of male dominance in Indonesia’s tech, digital, and e-commerce industries, especially at top leadership and technical positions, Jakarta E-Commerce Night, in collaboration with Priceza Indonesia, presents Famous Female Marketers who are emerging talents in Indonesia’s tech start-ups and e-commerce world. Besides leveraging the business, the company must seize the opportunities of their human resources as well as increase customer expectations to increase customer acquisition or maintain customer retention.
At Jakarta E-Commerce Night which was held on July 26, 2018, Tika Sylvia Utami, Corporate Marketing Manager of Ninja Xpress, on behalf of the Committee of Jakarta E-Commerce Night, said, "Along with the growth of the e-commerce industry that is showing its significant performance, we know that there are also the roles of standout women behind that. We can see now that there are women at the top-level management who hold an important position."
She added, "However, the role of standout women is something that we cannot resist these days. By offering the smart solution in a diverse range of sectors from e-commerce, transportation, marketplaces, and digital support systems (i.e., digital consultants and affiliate companies)."
The e-commerce market in Indonesia is experiencing quick growth year after year with no signs of slowing down. Shoppers do not have to go from store to store to check prices. Priceza Indonesia became a provider of shopping search engines and price comparison sites that helped consumers make smart shopping decisions. Reni Minarti, Co-Founder and VP Sales at Priceza Indonesia, shared how to cope with the challenge of being a woman leader in a fast-growing start-up company, as well as talked about the e-commerce ecosystem in Indonesia and how affiliate companies became the most important support system for the ecosystem.
The digital landscape is shifting dramatically. The arts of marketing innovation are always growing and need to be improved to face consumers' dynamic behavior. Ogilvy Indonesia, as one of the digital agencies, is analyzing the needs in the market, especially in digital. Yuliani Setiadi, General Manager, Head of CX, and Martech at Ogilvy Indonesia, is one of the speakers who shares her thoughts about the trends as well as her achievements in representing a new generation of millennial leaders.
The phenomenon of emerging transportation on demand is another big topic, especially about one of Indonesia’s unicorns, GO-JEK, for creating social impact by partnering with mission-aligned stakeholders on programs to support the driver partners and MSMEs partners. Siti Astrid Kusumawardhani, Vice President, Public Affairs, GO-JEK, shares how to coordinate communications and public affairs across markets for GO-JEK.
The biggest romantic e-commerce company in Indonesia is revolutionizing how to discover and purchase romantic items. As the only romantic portal in Indonesia aimed at the romantic side, Grace Natalia, Co-Founder of Asmaraku.com, shared a business overview of the romantic e-store landscape and key things on how to run the business. Nevertheless, these four hard-working women are outstanding individuals in the tech startup and digital fields who have proven their ability to navigate the complexities of the industry.
Jakarta E-Commerce Night Vol. 3 in collaboration with Priceza Indonesia was successfully held on July 26 and was attended by over 100 participants. Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, hopes this event can support and create a positive ambiance for the e-commerce industry. She said, "With some e-commerce enthusiasts, we held the event. An evening conversation and mingle time with professionals from e-commerce and other industries." Hosted by e-commerce enthusiasts from Priceza Indonesia, Accestrade, Ninjavan, Pasarwarga, Netzme, and Pasarwarga.
This event is also supported by Priceza Indonesia, Digibank, Accesstrade, Netzme, Pasarwarga, Diskonaja, Shopback, Hush Puppies, POPULAR, POPBOXASIA, Berrybenka, Purantara, Ofiskita, Kxstart, Block71, Oktagon, and Honestbee.
About Jakarta E-Commerce Night
Jakarta E-Commerce Night is a bimonthly networking event to support a positive ambiance in the dynamic e-commerce industry. An evening of conversation and mingle time with professionals from e-commerce and other industries The must-attend professional networking event for everyone who wants to get insight about e-commerce technology, ideas, strategies, and inspirations
About Priceza
Priceza is a shopping search engine and price comparison platform established in 2010 in Thailand. Priceza Indonesia was established in 2013 with a total of nearly 5 million users per month.
In addition to Thailand and Indonesia, Priceza also operates in four other Southeast Asian countries, namely Malaysia, Singapore, the Philippines, and Vietnam. Priceza helps millions of online shoppers access information to make smart shopping decisions and connect thousands of online stores with their buyers.
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