As we enter 2018 with the e-commerce industry bigger than ever before and more consumers turning to online shopping, e-commerce practitioners are hungry enough to find out the top trends in the industry. With record numbers of shoppers now preferring to buy online, it is creating challenges and opportunities for marketers to engage and delight customers and to differentiate and find their own brand uniqueness. The company must seize the opportunities of new technology, mobile and digital transformation, and increased customer expectations to increase customer acquisition or maintain customer retention.
At Jakarta E-Commerce Night which was held on the 25th of January 2018, Tika Sylvia Utami, Head of MarketingFoodgasm, on behalf of the Committee of Jakarta E-Commerce Night, said, "If we look at previous years, none of the top-level marketing innovations are especially new; it's a bit difficult to describe them as the new trends or innovations." She added, "However, innovations like content marketing or affiliation have continued to grow in importance and will be used by many businesses."
The popularity of native ads was disclosed by GetCRAFT in their white paper released last quarter with the title "Indonesia Native Advertising and Influencer Marketing Report 2018’, with insightful findings that native ads are an effective means by which brands can reach out to an audience that is both weary and wary of online ads. Anthony Reza, Co-Founder and CEO of GetCRAFT Indonesia, explained that native ads, especially sponsored content, work well for both branding and conversion, allowing brands to develop their credibility among potential buyers and also ride on the credibility of sources trusted by consumers. Details of the material released from GetCRAFT are available at this link.
The e-commerce landscape is shifting dramatically. The arts of marketing innovation are always growing and need to be improved to face consumers' dynamic behavior. Shopback has applied learnings from other successful cashback models and succeeded in taking that model and localizing it for the Southeast Asian market, including Indonesia, and becoming the leading cashback site and marketplace for e-commerce. Indra Yonathan, Co-Founder and Country Head of Shopback Indonesia is one of the speakers who shared his thoughts about the trends.
Consumers who try new platforms tend to seek out platforms that they can trust for ‘product recommendations’ and "deals." With the comparison feature, Priceza Indonesia became a provider of shopping search engines and price comparison sites that helped consumers make smart shopping decisions. Bayu Irawan, Country Manager, Priceza Indonesia, shared his insight about e-commerce growth and digital trends and innovations across marketing channels that should be adopted in the e-commerce sector.
Well, unknown marketing surprises await in 2018, and some of these trends will probably work or even fail to come to fruition as technology and the expectations of consumers change. Nevertheless, many of the trends outlined here are likely to come to pass.
Jakarta E-Commerce Night was successfully held on January 25, 2018, and was attended by over 100 participants. Dian Dwiwindarti, Business Development Manager of Accestrade Indonesia, hopes this event can support and create a positive ambiance for the e-commerce industry. She said, "With some e-commerce enthusiasts, we held the event. An evening conversation and mingle time with professionals from e-commerce and other industries." Hosted by E-Commerce Enthusiasts from Accestrade, Foodgasm, H-Cube Coworking Space, Travellers.ID, and RedDoorz
This event is also supported by Blibli, Belanjabekas, Berrykitchen, 9to9.online, Hush Puppies, Goers, Jenius, Oktagon, MUA Hunter, and Hoshino Tea Time.
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