At Jakarta E-Commerce Night which was held on the 25th of January 2018, Tika Sylvia Utami, Head of MarketingFoodgasm, on behalf of the Committee of Jakarta E-Commerce Night, said, "If we look at previous years, none of the top-level marketing innovations are especially new; it's a bit difficult to describe them as the new trends or innovations." She added, "However, innovations like content marketing or affiliation have continued to grow in importance and will be used by many businesses."
The popularity of native ads was disclosed by GetCRAFT in their white paper released last quarter with the title "Indonesia Native Advertising and Influencer Marketing Report 2018’, with insightful findings that native ads are an effective means by which brands can reach out to an audience that is both weary and wary of online ads. Anthony Reza,Co-Founder and CEO of GetCRAFT Indonesia, explained that native ads, especially sponsored content, work well for both branding and conversion, allowing brands to develop their credibility among potential buyers and also ride on the credibility of sources trusted by consumers. Details of the material released from GetCRAFT are available at this link.
The e-commerce landscape is shifting dramatically. The arts of marketing innovation are always growing and need to be improved to face consumers' dynamic behavior. Shopback has applied learnings from other successful cashback models and succeeded in taking that model and localizing it for the Southeast Asian market, including Indonesia, and becoming the leading cashback site and marketplace for e-commerce. Indra Yonathan, Co-Founder and Country Head of Shopback Indonesia, is one of the speakers who shared his thoughts about the trends.
Consumers who try new platforms tend to seek out platforms that they can trust for ‘product recommendations’ and "deals." With the comparison feature, Priceza Indonesia became a provider of shopping search engines and price comparison sites that helped consumers make smart shopping decisions. Bayu Irawan, Country Manager, Priceza Indonesia, shared his insight about e-commerce growth and digital trends and innovations across marketing channels that should be adopted in the e-commerce sector.
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